Grade 5: Stop Smoking Video Advertisement

Stop Smoking Video Advertisement:

https://www.youtube.com/watch?v=CO0qwl5k9R4

1. Who is the Intended Audience?
- Adults who smoke and teenagers who want to smoke
- Kids who's parents smoke and that they want to copy them
- Anyone who smokes

2. What is the Intended Purpose?
- To tell smokers not to smoke
- To tell teenagers to tell kids not to smoke
- Kids can make a difference

3. What is the message? How was it communicated?

- Nobody can help you stop smoking but only yourself can
- To tell adults that if they smoke kids can smoke too

4. How effective was their presentation?

- VERY effective; because the adults stopped smoking their cigarettes and threw them away while they kept their brochure
- Effective; because adults often tell kids what to do, but in the video, the kids are reminding the adults not to smoke

5. How could they have communicated better?

- Make the video English
- Include a photo of a sick person
- Instead of giving them a brochure, they should talk about why he/she should stop smoking, and not just giving the brochure

----- INDIVIDUAL WORK-----

Name:

Grade:

Date:

Stop Smoking Video Advertisement

https://www.youtube.com/watch?v=CO0qwl5k9R4

Instructions: Answer the following questions. Use full sentences and include specific details or reasons.

1. Who is the Intended Audience?

2. What is the Intended Purpose?

3. What is the message? How did they communicate their message? (E.g. music, parody, comedy, personal)

4. Is this media? How do you know?

5. How effective do you think their presentation was? What could have done to communicate their ideas/message better?